How to set up Google Analytics on Squarespace 7.1

Google Analytics is a powerful tool for service-based businesses because it provides valuable insights into website traffic, user behavior, and other metrics that can help you make informed decisions about your marketing strategy. Follow the steps below to connect Google Analytics to your Squarespace website:

1. If you haven't already, create a Google Analytics account by going to https://analytics.google.com and following the prompts to sign up. Once you've created your account, you'll be provided with a tracking code.

2. Copy the tracking code: In Google Analytics, go to the "Admin" section, select the property you want to track, and click on "Tracking Info" and then "Tracking Code." Copy the tracking code that's provided.Log in to Squarespace:

3. Log in to your Squarespace account and navigate to the "Settings" menu. Select "Advanced," and then select "External API Keys."Paste the tracking code: In the "External API Keys" section, select "Google Analytics."

4. Paste the tracking code you copied from Google Analytics into the "Tracking ID" field.

5. Enable demographics and interest reports (optional): If you want to enable demographics and interest reports in Google Analytics, scroll down to the "Advanced" section in the Google Analytics settings in Squarespace and check the box that says "Enable Demographics and Interest Reports."

6. Save the settings: Click on the "Save" button to save your changes.

7. Verify the tracking code: Verify that the tracking code is working correctly by going to the "Real-Time" section in Google Analytics and checking to see if your website is listed under "Overview." It may take a few hours for data to appear in your Google Analytics account.

That's it! You've successfully set up Google Analytics on your Squarespace website. You can now track website traffic, user behavior, and other metrics to gain insights into how users interact with your website.