A computer screen displaying a brand strategy document which outlines a plan for a business on how they will communicate who they are with their ideal client.

Brand Strategy Purrr-fection

THE BRAND STRATEGY COURSE FOR STRATEGIC BRAND DESIGNERS WHO WANT A STRESS-FREE PROCESS TO DELIVER BETTER BRAND STRATEGY DOCUMENTS IN LESS TIME

IMPROVE YOUR SKILLS

In this course you’ll learn everything you need to know to write better, more valuable Brand Strategies for your brand design clients.

SPEED UP YOUR PROCESS

Learn to deliver quality Brand Strategy Documents in a shorter amount of time by using ChatGPT in new and surprising ways.

TAKE OUT THE GUESSWORK

Get an inside look at my processes, scripts, and templates. Everything from my Client Questionnaire, to what I ask on a call, to the exact prompts I use to craft stellar Brand Strategy.

GET BETTER AT BRAND STRATEGY TODAY

GET BETTER AT BRAND STRATEGY TODAY

Sound Familiar?

You’re intimidated or overwhelmed by the intricate and time-consuming nature of brand strategy.

Imposter syndrome creeps in, leaving you doubting whether you're truly delivering value with your brand strategy services.

The tension that brand strategy work brings is frustrating. It demands a high level of critical thinking, which can feel mentally taxing.

Time constraints lead to anxiety, especially when you're juggling multiple projects. You need a more efficient way to deliver brand strategy without sacrificing quality.

You desire business growth and want to attract high-paying clients. You recognize that offering effective brand strategy is a must when it comes to achieving this goal.

The good news is, you're not alone in these challenges, and there's a way to overcome them. This course will empower you with the skills and confidence you need to tackle brand strategy head-on and elevate your brand design business.

Here’s what the course covers:

  • Everything you need to know about booking clients. From capturing a lead, to taking a discovery call (aka a sales call), to closing, next steps, and starting a project. I take you through my whole process and share all of my templates and scripts.

  • I’ll take you behind the scenes on my client questionnaire, my strategy meeting with the client, and how I gather all of the info I need to build a quality Brand Strategy that “wows” my clients.

  • See what sections I include, and how I use ChatGPT as my assistant to fill each section out quickly and effectively for my clients. Learn what strategies I use to help my clients get the most out of their investment, so they’re ready to rave about me to their friends.

  • Learn the best way to deliver the document so you get fewer, If any notes. My BS docs rarely get notes, and are usually immediately approved by happy and excited clients.

Immediate Access

You’ll have instant access to all of the pre-recorded modules, plus access to any future updates.

Six Modules

There are six core modules in the course, each containing multiple lessons. Plus a bonus module on how to brand and market your Brand Strategy service.

Eight Resources

Templates, scripts and prompts - you get them all. Including but not limited to my Client Questionnaire, an example sales call script, canned emails, ChatGPT prompts and more.

Frequently Asked Questions

  • This course is for both newer brand designers who want to learn about brand strategy for the first time, and experienced designers who want to improve their brand strategy skills.

  • It's a self-paced course, giving you the flexibility to learn at your own speed and revisit modules as needed.

  • Due to the digital nature of the course materials and immediate access upon enrollment, I am unable to offer refunds. However, I am committed to providing you with an exceptional learning experience. If you encounter any issues or have concerns, please don't hesitate to reach out.

  • None of your business! Just kidding. They’re for fun.

GET INSTANT ACCESS

GET INSTANT ACCESS

Brand Strategy Purr-fection
$795.00
One time
$199.00
For 4 months

Meet Your Instructor

I’m Liz Martinez-Nelson — a strategic brand designer, owner of Favorite Things Studio, and early adaptor of AI. The first thing I asked ChatGPT when I started using it was, “What is Brand Strategy”? I KNEW what it was, I just wanted to make sure IT knew what it was.

It turns out it did, but when it comes to writing it, ChatGPT needs a LOT of help. I’ve been writing Brand Strategy Documents for business owners for over three years, but in the last 12 months (since I’ve been using ChatGPT as my sidekick) I’ve streamlined my process, improved my work, and added a ton of value to my deliverables.

Nothing makes me happier than the opportunity to share what I know with you. By putting all things Brand Strategy into one course, I hope to help designers like you feel more confident and face less friction when it comes to this phase in the strategic brand design process.

See you in the course!