What is SEO and how can it help your interior design business?

A lot of my clients are curious about SEO, and how it can help their business.

So here’s the scoop on this mysterious topic, and how you can make sure you’re on top of your SEO game.

SEO stands for Search Engine Optimization. In simple terms, it's how search engines like Google find, understand, and rank your website. The better your SEO, the higher your website appears in search results.

Why Does It Matter?

1️⃣ Increased Visibility: Good SEO means your site shows up when potential clients search for interior design services.

2️⃣ Credibility Boost: High-ranking sites are seen as trustworthy and professional.

3️⃣ More Traffic: Better visibility = more visitors to your site.

4️⃣ Targeted Leads: Reach clients actively searching for your services.

How to Nail SEO:

1️⃣ Keyword Magic: Research and use relevant keywords your ideal clients are searching for.

2️⃣ Stellar Content: Create valuable, informative content that showcases your expertise. Blog for extra credit.

3️⃣ Mobile Optimization: Ensure your site is mobile-friendly (Google loves this!).

4️⃣ Speed Matters: A fast-loading website is favored by both users and search engines. So compress those photos!

5️⃣ Quality Backlinks: Build connections with other reputable websites that can link back to you in their content.

Keep in mind that SEO is a long game, and you won’t see it pay off immediately. But over time, if you set up the basics and consistently add new content to your website (blog), you’ll reap the rewards.

I make sure that every website I create takes full advantage of all of these opportunities to boost your SEO. You don’t even have to lift a finger, unless you want that blogging extra credit - and I have some tips for that. Feel free to reach out and ask (code word: ChatGPT).